Learn how design thinking can help organizations solve problems by focusing on empathy, experimentation, and iteration with this comprehensive guide to the design thinking process.

Design thinking is a problem-solving approach for organizations to effectively respond to a fast-changing and dynamic market that focuses on empathy, experimentation, and iteration.

Design is both a process and an outcome, and design thinking serves as its fundamental tool.

So what’s the process?

The design thinking process operates on creative destruction, the idea that the end product is incessantly revolutionized by making the old obsolete with the new.

Define: There are probably many things you see when you empathize with a group of people, but try to set up boundaries. Put a defined box around the problem you’re trying to solve.

Concept: Move onto the ideation phase. Here you can generate and develop ideas that solve the problems you’ve outlined.

Qualify: Take all the ideas and start to build a system to understand what is better at certain things than the other. Try your best to make this quantitative

Build: Take your best ideas and start making prototypes to bring these ideas to life.

Test: Get people to try your prototypes. Analyze the feedback and results and see what you’ve learned. Take this knowledge and try to reshape your ideas.

Empathize: Understand the needs and feelings of the people you’re solutioning for.

Repeat: Do it again!

Design thinking is a comprehensive problem-solving approach that emphasizes empathy, experimentation, and iteration. It is a process that involves creative destruction and continuous innovation through empathizing, defining, ideating, qualifying, building, testing, and repeating.